You’ve probably read about it a number of times in the last couple years. Vinyl is back and back in a big way.
2010 was the largest year of sales of new vinyl since Soundscan began tracking sales of music in 1991. 3 million units last year and Record Store Day was a big reason why.
For the third annual Record Store Day last year, vinyl recorded the biggest single day of sales and 2011′s RSD is poised to break that milestone.
Record Store Day, a celebration of independent record stores is Saturday April 16th and there is a dizzying amount of offerings this year. Too many in my opinion.
How can I say that? Believe me, I love Record Store Day. I had a chance to weigh in on the concept when it was initially discussed. The idea started as a “live music day” and evolved from there incorporating ideas from Comic Book Day. I helped RSD capture some of the first corporate sponsorship money. The first year exceeded everyone’s expectations and has grown from there.
But this year, with over 300 items to choose from, it is a strain on the purchasing budget of indie stores. I think our orders totaled five figures. That’s if we get everything we ordered.
But, that’s good news for music fans.
Remember, with hundreds and hundreds of store participating allocations are likely and some print runs were only 300 units with the average around 2000.
Just about any big name has a piece for RSD this year, from Lady Gaga to the Rolling Stones, from Syd Barrett to Rush.
Highlights include an AC/DC 7 inch, a “test pressing” of Big Star’s “Third,” a pink 10 inch from Kate Bush, a 12 inch of a new Fleet Foxes tune, a Jimi Hendrix 7 inch and a Nirvana 12 inch that reissues tunes of covers previously only released in Australia years ago. Rush has a 7 inch as does Pearl Jam and Ryan Adams has a double 7 inch package. The Decemberists recorded an in store performance at Bull Moose (an indie store in Maine) which is one of only a few CD offerings for April 16th.
The Rolling Stones and Bruce Springsteen both have 7 inch releases and the Flaming Lips collect their first five albums into a LP box set. The Lips LPs are no longer available separately so this should be a big demand albeit expensive item.
Warner Brothers Records has put together 4 very cool colored vinyl split 7 inch singles that feature a different band on each side performing the same tune. So, Green Day records a Husker Du classic with Husker’s version on the other side. The others include Jenny & Johnny with Gram Parsons & Emmy Lou Harris, Mastodon with ZZ Top and the Red Hot Chili Peppers with the Ramones.
For a complete list visit www.recordstoreday.com
As usual, there are no holds and it’s a first come first serve situation. Last year Homers had customers lined up before opening at both locations and we expect the same this year.
Our Orchard Plaza store will open 30 minutes early at 9:30 to provide the hard core buyers a chance to hit both locations before all the goodies are picked over. Orchard Homers will also feature performances from the School of Rock from noon to 4pm while Homers Old Market will host guest deejays from noon to 4pm. Reader Music writer and www.lazy-i.com blogger Tim McMahan, Omaha World Herald music writer Kevin Coffey, club DJ Kobrakyle (Omaha Entertainment & Arts Award winner for two years in a row) and the international winner of the Belle & Sebastian essay contest, John Ficenac (who lives in Omaha) will spin their favorites in store.
Checking in on my recent column about whether the music industry had reached bottom I am happy to report that we now have 6 weeks in a row of sales surpassing last year’s sales for the same time period, something that hasn’t happened since 2003. We’ll check in again on this issue in a few weeks.
So, there is plenty to celebrate in the world of independent music retail. Show your support of local business and stop into Homers, Drastic Plastic or the Antiquarium Saturday April 16th.

